There has to be a motive behind a web analysis. It could anything from understanding why you have seen a drop in traffic or it could be a new landing page that is not converting as much as expected. It could be that you want to find out why you are seeing higher bounce rates across the site. The bottom-line is that there has to be a reason behind why you want to do a website analysis. We help you understand and set the goal of the analysis. Once the why of the analysis is clear, the rest are steps that we need to follow.

Right from the time your users come to a search engine, type in their search query and finally land on your website, they follow a path along which they travel. You would have also mapped out their journey to reach your website from the search engine. This is their ideal website journey which they should ideally follow to reach from a search engine or any other place to reach the pages in your website. Once you have the path mapped out now you can think about what could be possible reasons for your user not having the ideal website journey.

In this step, we will get deeper into what is going on in your website. The actual process here will vary depending on what kind of website analysis we are doing for you - SEO analysis, UX analysis, competitive analysis or something else. For example, to analyse the user experience on your site we will use heatmaps and other tools such as Google Analytics that show how real users behave across your website.

In this final step of website analysis, we will have two sets of data which will tell us about your ideal website journey and also tell what is happening on your website in reality. In this final step, we will find out why there are inconsistencies between the two and how we can solve them to make your website as close as ideal as possible. Finally, we implement the changes that we feel are needed and continue monitoring those on your website. We will see how those changes affect your website and keep track to ensure that if any new problems arise, we can catch them at the root and eliminate them. Depending on the type of analysis we do, we will need different types of software and tools for things such as SEO analysis, competitor website analysis and UX analysis.