First things, first. If anybody tells you that they will build links for you in a matter of weeks
they are plain lying or have superpowers. Don’t let them fool you. While there are Blackhat
techniques of link building that might get you some initial results, sooner or later you will
be found out by Google and penalized.
Now that we have that out of the way, let us reiterate the importance of high-quality link
building.
For those of you who are new to link building, it is a part of SEO strategy and involves
getting other authority websites to link to yours. When website A (an authority site) links
to website B, it sends a signal to search engines that they should rank website B for certain
keywords as Website A has linked to it which is a sign that Website has some valuable
content to share.
While there are many ways in which link building can be done and will also depend on the
state of your website and the extent to which you give us the freedom, some of our most
effective and common ways are as follows:
Being strategic is having a goal in mind - a goal that you want to accomplish as a result of taking a certain action. In this case, you want to build links so you have to reach out to websites that are willing to accept guest posts. Going one step ahead, it should also be a site where the readers and the owners of the site are going to share your guest post on social media and also tell others to share it. When your guest post Is syndicated on trusted platforms that ranked high, your website will get more exposure and will also be ranked highly.
We analyse competitors’ backlinks because it helps you to understand what is working and what is changing. Change is the only constant in SEO therefore you have to keep an eye open for changes. If you see your competition ranking higher than you, we will help you find out why it is so. We will help you to replicate your competitor’s backlinks and successfully replicate what works.
Broken link building is a common and time-tested strategy that we all know of. But to be honest, broken links building can be a tedious and sometimes impossible task. An easier strategy is link reclamation where the focus is on brand mentions instead of link mentions.
So, if someone writes an article and mentions your business or software tool we can thank them for the mention, request them to add a link to one of your website pages and build a connection that you can leverage in the future.
Perhaps one of the best and most underutilized ways to get back links, is to build your personal brand. Personal brands can help you get natural links which are gained via any sponsorship. It is something that you gain because of your editorial. It is something that you earn based on your content and don’t have to ask people to link to you. When you earn a natural link, it will showcase the power of your content and your brand. These are just some of the ways in which we can help your link building efforts. Our experienced link building experts have years of SEO experience behind them and are well- versed in the nitty-gritties of link building. Give us a call or write to us with your link building needs. We are waiting to hear from you.
