Different types of marketing posts can help to connect with different target audience. Here, we will look at the different types of content marketing posts that you can pursue to win new leads and drive sales.
Blogs are not new but they are time-tested means of marketing. Blogs are a cost-
effective and easy means of providing value to your audience. They can help you to
build a relationship with your readers and help to nurture leads which will ultimately
lead to conversions.
The key to a blog is creating high-quality frequent posts that will drive traffic to your
site.
With the advent of social media platforms, short form content is here to stay. You can
create different kinds of short form content to engage and convert visitors to your
different social media destinations. Some of the most popular short form content can be
created on platforms such as twitter, facebook and Instagram. This is content that you
can create for free and promote for either free or paid.
You can also create paid ads on search engines such as Bing or Google to promote your
products or services.
Long-form content is a kind of content that is especially helpful when you are raising brand awareness and doing B2B marketing. Content such as guides and how-to manuals, when written well can create immense value for readers. These readers can change from prospective customers to customers when they regularly receive valuable content via these guides. A good long-form guide should be an amalgamation of both data and well-researched content that has factual basis. Some other forms of long form content can be eBooks and white papers.
Case studies are another form of marketing content that you can create to provide knowledge as well as subtle promotion about your brand. Case studies typically give real-life examples of some business problems faced by your clients and illustrate how that problem was solved by your business. They deep-dive into a business scenario and dissect it. This helps people going through the case study understand one particular aspect of a business. A simple yet effective template to create a case study is as follows - start with a summary of the entire issue, explain the problem, explain the solution and show why it matters for good business practices. A good case study can be like a story with a beginning, a middle and an end.
Another great content for marketing posts can be infographics. If you want to package lots of information in an appealing and beautiful manner, infographics can be one of the best ways to do it. It is especially useful when you want to present statistical content. Since infographics are easily consumable, they are also most likely to get shares.
Lead magnets as the name suggests are created to attract prospective customers to sign
up to an email subscription. The checklists and templates can be created on varied
topics such as a “template for sending a cold email” or “SEO checklist for your blog”. The
very specific and pinpointed nature of the checklists and templates make them an
immediate attraction for consumers. The best lead magnets will change the mindset of
the lead in such a manner that it encourages them to do future business with your
business.
These are some of the forms of marketing posts content that you can create to promote
your business online. Make sure that you’re always focused on providing value to a
customer and you will have winning content on your hands.
